
In response to Gotty’s post at The Smoking Section and the upcoming 20th anniversary.
A couple years back I came upon a website that slanging boxes of Yo! MTV Raps trading cards. $5 for a box of 36 packs!!![1] I guess kids trading Eric B & Rakim’s for Leaders of the New School’s never caught on with the masses, or even die hard card enthusiasts. But since they were cheap as hell, I ended up copping a couple boxes and gave em to folks as Christmas presents (my bad for those of you who got one and thought I actually dropped funds on some hard to find Hip-Hop antiques).
After being playing Hip-Hop Santa, which is kinda like playing Hip-Hop Harry, I saved two for my own personal collection and another two as gimmicks to get student participation during various workshops we did back in college. Don’t front on the educational value of Yo! cards.
I was planning on keeping my boxes sealed and unopened for the hope that one day a late eighties/early nineties Hip-Hop revival would spur interest in the cards and eventually help me pay off some student loans. Well, that day didn’t come soon enough, and even though it did come, I don’t think card collecting is as enticing as it used to be. So, I decided to open up one of my boxes and let my OCD take shape, organizing sets by card numerically.
What I found in the collection of 150 cards showed an interesting display of the hegemony of the rap game at the time:
-MC Hammer (8 cards)
-Vanilla Ice (8)
-Young MC (8)
-Doctor Dre & Ed Lover (8)
-LL Cool J (7)
-Public Enemy (7)
-Run DMC (7)
-Heavy D & The Boyz (5)
-Fab Five Freddy (5)
-Eric B. & Rakim (5 - but 2 pairs are practically identical)
-Bell Biv Devoe (4)
-Big Daddy Kane (4)
-Digital Underground (4)
-Tone Loc (4)
Folks that interestingly have their own card: Paris, BWP (Bytches with Problems), L.A. Posse, Nikki D, Oaktown’s 3.5.7., Rappin’ Is Fundamental, & The Afros
Often times, we like to look back at Yo! as a show that maintained the last inkling of Hip-Hop authenticity on MTV, yet the matter of fact is that it was inherently flawed in it’s own attempt in reppin’ a culture. MC Hammer, Vanilla Ice, and Young MC as the rappers with the most cards? I’m sure KRS’s backpack was cutting the ciruclation to his arms when he saw this.
Before going into an endless banter about the commodification of Hip-Hop via MTV, I want to get to the real issue at hand: the elusive card #23. This is the only card keeping me from obtaining a full set of Yo! MTV Raps trading cards. Who might be the face of this card? Did Jordan have a short lived rap career that I did not know about? Does the space belong to the super limited edition MC Hammer hologram that does the typewriter as you shift the angle of the card from left to right?
#23 should be sitting tightly in between Doctor Dre & Ed Lover and EPMD, instead, I have a blank piece of paper holding it’s place.
?????
If any of you have this mysterious #23, I’ll trade you a Ted Demme, 2 Young MCs, 3 Vanilla Ice’s, and a Young Black Teenagers.
Get at me.
[1] I was ripped off though, since I recently found a spot that sells boxes for $1.99.
-Ninoy Brown