Sneaker Pimpin’ All Over the Third World
Wednesday, May 30th, 2007
Oh, the irony, or should I say, tragedy in the invasion of the roaming Sneaker Pimps shoe/art exhibition to Manila, Philippines. Globalization’s exploits returning to exploit its exploited.
I had no idea that this tour was hitting the home of one of the world’s most renowned shoe collectors, Imelda Marcos, aka wife to Ferdinand as well as being the one who some may argue as the influential Eve to her husband’s brutal dictatorial version of Adam. News of this came to me during a rare visit to Hypebeast [1] where I was directed to Footurama that offered images of the event. Rooms filled with what one has to assume are upper crust “Americanized” youth in Manila gawking at shoes that their brothers and sisters on the same island likely made for pennies. Or who knows, they could be the actual producers of the actual shoes that have been transformed into art and placed into a gallery so as to devoid the product of it’s history.
Don’t we just love consumer culture? We love it so much we make sure it continues to spread all over the globe.
To give him and the rest of his crew the benefit of the doubt, I’m sure Futura didn’t realize or think about the problematic situation he was created in bringing the tour to the Philippines. But that’s just the thing isn’t it, we tend not to think about what’s really going on.
Mr. Jay Perez knows what’s up with the perplexing nature of kicks, and your and my infatuation with having a different pair of kicks for the entire year. It’s an obsession that even places me as one of those guilty in perpetuating my distant pinsan’s cyclical cycle of poverty so as to maintain my own materialism.
So if your interested and don’t click the hyperlinks that I end up placing within the body of my writing, you can check some of the pictures of the event after the colon: Link to pictures of Sneaker Pimps, Manila
[1] Don’t worry, I’m still not a believer. Just consider my visit to the site as an ethnography.
-Ninoy Brown






